In April 2023, I spearheaded a marketing project that aimed to elevate Sociable Cider’s existing hard seltzer brand with the addition of hemp seltzers after the legalization of hemp beverages & boom in the craft brewing industry (Spring 2023).

I enjoyed getting creative and generating impactful brand photography to be used on social media, for physical signage, and for brand portfolio assets moving forward. I also created signage, social posts, and general copy to be used for future posts & newsletters. Understanding the importance of everyone being on the same page, I developed detailed product information. This ensured our team was well-equipped to talk confidently about our diverse range of offerings, boosting our internal communication and cohesion.

The highlight of the project was our fantastic launch event. We went all out with themed activities and immersive programming that introduced our products in a memorable way, sparking significant interest in our target market.

By blending photography, creative content, internal communication, and event planning, the Squoze Hemp launch was successful and remains one of Sociable’s highest grossing products.